Blar i forfatter "Mavondo, Felix"

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    • Corporate social responsibility at lux* Resorts and hotels: Satisfaction and loyalty implications for employee and customer social responsibility 

      Ramkissoon, Haywantee; Mavondo, Felix; Sowamber, Vishnee (Journal article; Tidsskriftartikkel; Peer reviewed, 2020-11-22)
      Corporate Social Responsibility (CSR) remains a hot topic in management. Yet, little is known about how well managers, employees and consumers are responding to CSR initiatives to align with the 2030 Agenda for Sustainable Development. Underpinned by well-established theories, this study develops a single integrative model of managers’, employees’ and consumers’ CSR. Data were collected from the ...

    • Social customer relationship management: a customer perspective 

      Dewnarain, Senika; Ramkissoon, Haywantee; Mavondo, Felix (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-04-13)
      While the construct customer brand engagement is gaining magnitude in hospitality studies, this study establishes positive word of mouth and brand loyalty as relevant outcomes of customer brand engagement. It proposes and empirically tests a model which is underpinned by social customer relationship management theory. By means of survey questionnaires, data was obtained from 373 customers from hotels, ...